UC和大优酷都是阿里大文娱的核心旗舰,而传统公司则忙着进行移动转型

LONDON, UK, 5th July, 2017 – comScore today announced that it is the
first company to be granted certification by ABC to JICWEBS Principles
for video viewability measurement in validated Campaign Essentials™ .
This certification expands on the solution’s existing ABC-accredited
offerings for vCE Viewability for Display and vCE Content Verification,
continuing its status as a certified solution for the digital ad market
in the UK.

随着技术的发展,数字设备带给人们的体验日新月异,但同时人们对于数字体验的要求也水涨船高。Google
密切关注着这些变化,并对塑造下一代移动体验的消费者行为进行研究。

6月20日,主题为“不止于浏览器”的2017
UC媒体资源推介会在上海召开。会上,数位阿里巴巴文化娱乐集团的高管出席了活动,与来自广告行业、自媒体行业的近500位品牌主、行业精英分享了UC在内容、大数据以及营销上的布局。

vCE video viewability measures the opportunity to be seen, including the
removal of sophisticated invalid traffic , for video advertising
impressions. Video viewability is part of comScore’s holistic ad and
audience delivery validation solution vCE, which provides an
unduplicated accounting of impressions delivered on display, video and
mobile devices across a variety of key dimensions including target
audience (demographics), viewability, general and sophisticated IVT,
brand safety, geography and engagement.

现今,初创公司着力于化繁为简,颠覆了整个行业。而传统公司则忙着进行移动转型,以免被淘汰。但最让人感到兴奋的并不是技术,而是技术为消费者带来的丰富体验,以及对营销人员产生的影响。众品牌正在以前所未有的速度优化着用户体验。

阿里巴巴文化娱乐集团大优酷事业群首席运营官苏立致开场辞,他表示:UC和大优酷都是阿里大文娱的核心旗舰。通过阿里大数据、阿里大文娱全媒体矩阵的多重驱动,建立在丰富的用户、场景和媒体形态上的UC商业化战略将全面启航,加速线上线下用户生活消费场景的串联,实现品牌广告主与用户的亲密互动,打通内容、大数据的全域营销将有效提升品牌认知度和销售转化率。

“We are delighted to issue the first ABC video viewability certificate
to comScore, demonstrating that its vCE video viewability measurement
solution has met JICWEBS industry agreed standards,” said Simon Redlich,
Chief Executive at ABC. “The latest IAB UK research shows that video is
the fastest growing advertising format. By extending our Viewability
programme to include video testing, ABC is delivering the media
industry’s stamp of trust in this important area.”

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Based on JICWEBS industry-agreed Viewability Principles, ABC video
viewability certification provides the industry with transparency and
greater confidence to better compare viewability capabilities, ensuring
agencies and advertisers can make informed purchasing decisions.
comScore was one of the first companies to receive Content Verification
certification in 2012 and was also granted certification for their
continued commitment to delivering desktop display viewability
measurement in vCE earlier this year.

Google/Greenberg, U.S., “Rising Expectations in Consumer Experiences,”
n=1,501 consumers aged 18–54, Mar. 2017.

“Video is an integral piece of advertising budgets today, and it’s
essential that advertisers and their agencies better understand their
video ad performance and whether that ad had the opportunity to be
seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are
pleased to receive the first vCE video viewability certification from
ABC, as it underscores our commitment to delivering a solution that
aligns not just with our clients’ needs but with the rigorous standards
set forth by industry bodies.”

View comScore’s Third Party Accreditation, Certification and Review page
to learn more about these accreditations:
.

To view comScore’s ABC certificate for vCE video viewability, please
visit:

Learn more about comScore validated Campaign Essentials™ or contact us
today

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