LONDON, UK, 5th July, 2017 – comScore today announced that it is the
first company to be granted certification by ABC to JICWEBS Principles
for video viewability measurement in validated Campaign Essentials™ .
This certification expands on the solution’s existing ABC-accredited
offerings for vCE Viewability for Display and vCE Content Verification,
continuing its status as a certified solution for the digital ad market
in the UK.
vCE video viewability measures the opportunity to be seen, including the
removal of sophisticated invalid traffic , for video advertising
impressions. Video viewability is part of comScore’s holistic ad and
audience delivery validation solution vCE, which provides an
unduplicated accounting of impressions delivered on display, video and
mobile devices across a variety of key dimensions including target
audience (demographics), viewability, general and sophisticated IVT,
brand safety, geography and engagement.
“We are delighted to issue the first ABC video viewability certificate
to comScore, demonstrating that its vCE video viewability measurement
solution has met JICWEBS industry agreed standards,” said Simon Redlich,
Chief Executive at ABC. “The latest IAB UK research shows that video is
the fastest growing advertising format. By extending our Viewability
programme to include video testing, ABC is delivering the media
industry’s stamp of trust in this important area.”
Based on JICWEBS industry-agreed Viewability Principles, ABC video
viewability certification provides the industry with transparency and
greater confidence to better compare viewability capabilities, ensuring
agencies and advertisers can make informed purchasing decisions.
comScore was one of the first companies to receive Content Verification
certification in 2012 and was also granted certification for their
continued commitment to delivering desktop display viewability
measurement in vCE earlier this year.
Google/Greenberg, U.S., “Rising Expectations in Consumer Experiences,”
n=1,501 consumers aged 18–54, Mar. 2017.
“Video is an integral piece of advertising budgets today, and it’s
essential that advertisers and their agencies better understand their
video ad performance and whether that ad had the opportunity to be
seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are
pleased to receive the first vCE video viewability certification from
ABC, as it underscores our commitment to delivering a solution that
aligns not just with our clients’ needs but with the rigorous standards
set forth by industry bodies.”
View comScore’s Third Party Accreditation, Certification and Review page
to learn more about these accreditations:
To view comScore’s ABC certificate for vCE video viewability, please
Learn more about comScore validated Campaign Essentials™ or contact us