更多选择,品牌营销发展的王道只有一个核心

在当下90后“横行”的市场环境中,品牌营销发展的王道只有一个核心,就是“怎样抓住年轻人的心”。不过形象固化、产品创新不足、受众群年龄层老化等自身压力,以及对年轻人所热衷“二次元”、“社交化”、“黑科技”等营销领域的不了解,为品牌的年轻化之路带来不小阻力。年轻人到底在想什么?该如何融入他们?

图片 1Regional
breakdown: US is clear leader, but China rises to number two in APAC
“The primacy of the US in the worldwide programming market is clear,”
Westcott said. “We estimate that in 2015, the US represented 33 percent
of worldwide expenditure on TV programming, with $43 billion invested
across free-to-air, pay TV and online.” “Amazon and Netflix, though they
are US companies, are now commissioning for multiple territories, so we
have treated them as global platforms.” After the US, the mature Western
European region is the next most important, investing $38.6 billion, or
just under one third of the total. The biggest markets in Western Europe
were the UK with $10.7 billion, Germany ($7.3 billion), France ($6.6
billion) and Italy ($4.6 billion). “Notably, China is now the second
largest market in the Asia Pacific region, with $8.4 billion invested
last year,” Westcott said. Japan is the largest in the region with $9.8
billion, followed by South Korea ($2.6 billion), Australia and India —
both on $2.4 billion. Leading Latin American markets are Mexico ($1.5
billion) and Brazil ($1.4 million). Canada invested $3.4 billion last
year. Russia and Turkey were both around the $900 million mark.

由中央电视台体育赛事频道主办,中视体育娱乐有限公司承办的“更多运动,更多选择”CCTV5+资源品鉴会于10月24日在北京举办。

拥有8.99亿月活用户,其中6成都是90后的腾讯QQ,就很容易被锁定了。在过去的几年中,可口可乐、KFC等国际巨头品牌都选择与QQ合作,一起探索年轻人营销的新方式。

图片 2

图片 3

发表评论

电子邮件地址不会被公开。 必填项已用*标注

相关文章

CopyRight © 2015-2020 新浦京澳门-网投站网止棋牌app下载官网 All Rights Reserved.
网站地图xml地图